How arts-based learning is transforming businesses

Since Rob Austin, Harvard Business Professor declared ‘The economy of the future will be about creating value and appropriate forms, and no one knows more about the processes for doing that than artists’ (Adler, 2006:487) art and its relationship with management education has been the focus of growing debate and discussion.

Initiatives which partner the arts with business act as powerful catalysts to fast-track learning, develop key organisational competencies, grow organisational cultures and release hidden potential in employees. Art-based learning is growing exponentially and there are three key factors driving this forward-thinking approach:

1. The business environment is experiencing unprecedented change. Business is more complex, ambiguous and uncertain than ever, with a globally connected world where technology advances every minute of every day.
2. 21st century leaders must excel in creativity, innovation and adaptability, skills which traditional approaches to management education do not provide.
3. There is now a growing awareness that bringing artists the artistic process into businesses is essential for those corporations wishing to maintain their competitive edge.

Unilever has done it for years, Volvo’s had an artist on the payroll and ITV transformed its corporate culture through a theatre-based roadshow. Click here to find out more.

Contact us to discuss how arts-based learning can help transform your business.